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Sauna + cold plunge spaces

A Space You Return To.

Black exteriors. Warm interiors. Sauna and cold plunge spaces designed around your home and landscape. The practice is yours.

Send Us Your Space Browse the Lineup

Find your fit

Start with the way you sauna.

Choose a family for your space and the people you share it with. Then compare Essential and Designer by space, entrance and design preference.

All saunas can add a cold plunge. Discuss placement and project scope with our team.

Images show specific builds and finishes. Confirm the exterior, interior wood and optional finishes included in your quote with our team.

Everyday + shared

212

An everyday sauna for shared sessions. Compare the Essential’s direct front entrance with the Designer’s porch entrance, then choose the footprint and design that suit your space.

212 Essential with a black exterior beside a mountain patio

212 Essential

A direct front entrance and a shorter footprint for a shared daily sauna.

Capacity
4–6 person
Footprint
9’ × 8’
Heater
IKI 9kW
$37kSauna Package
White Glove +$2.5k
View 212 Essential
212 Designer with a black exterior and warm timber porch against the mountains

212 Designer

A porch entrance and a longer footprint, with an architectural face to frame your space.

Capacity
4–6 person
Footprint
12’3" × 8’3"
Heater
IKI + Wi-Fi
$40kSauna Package
White Glove +$2.5k
View 212 Designer
Groups + additional room

Thermal Suite

Room for group sauna sessions, plus an additional room. Talk with our team about using that room for a cold plunge or changing, and confirm the layout and scope in your quote.

Thermal Suite Essential with a black exterior in a landscaped garden

Thermal Suite Essential

A sauna and additional indoor room in a straightforward rectangular layout. Discuss cold plunge or changing space with our team.

Capacity
4–6 person
Layout
Additional room
Footprint
16’3" × 8’6"
$56kSauna Package
White Glove +$2.5k
View Thermal Suite Essential
Thermal Suite Designer with a black timber exterior overlooking the mountains

Thermal Suite Designer

A sauna and additional indoor room with a porch entrance. Discuss cold plunge or changing space with our team.

Capacity
4–6 person
Layout
Additional room
Footprint
16’6" × 8’3"
$62kSauna Package
White Glove +$2.5k
View Thermal Suite Designer

Design + lived experience

See the build. See it at home.

Architectural illustration showing the layers of a New Primitive sauna

Architectural illustration

How the structure comes together

Explore the craft
New Primitive sauna at Gary Brecka’s Colorado project

Real project

Gary Brecka · Colorado

Visit the project

Behind the finish

Considered design. Visible craft.

From engineered drawings to the steel tube base, the structure deserves the same care as the space inside.

  1. Engineered drawings for a New Primitive build
    01°

    Design

    To meet your space.

    Engineered plans establish the layout, dimensions, and construction details. We work with your space and views to find the right fit.

    Book a consult
  2. Architectural illustration of wood framing supported by a black steel perimeter
    02°

    Build

    Pre-built in our factory.

    Hand-built in our Utah factory on a steel tube base, then delivered to your property. The image shows the framing as an illustration.

    See the construction
  3. A sauna lifted over a house by crane on install day
    03°

    Install

    Installed. Ready to enjoy.

    Once your site is prepared, your sauna is placed and connected. We confirm the installation responsibilities with you and your project team before delivery.

A cedar sauna set into a fenced backyard beneath mature trees

Turn-key

Ready to be enjoyed.

Delivered, set, and running. The practice starts the day it lands.

Start your build

Design options.

Choose finishes around your home, landscape and daily use. Selections and availability are confirmed for your model and quote.

Exterior cladding

Explore wood species, texture and color, including charred exterior treatments. Ask which exterior finishes are available for your chosen model.

Interior paneling

Compare interior wood choices for grain, tone and the feel of the sauna room. Review paneling and bench finishes together with our team.

Decking

Coordinate porch or outdoor deck materials with the sauna and your site. Confirm whether decking applies to your layout and how it is scoped.

Your quote confirms selected finishes, optional additions and their costs before you move forward.

Discuss finishes with our team

Accessories.

Cold Plunge

Cold Plunge

Vertical cold plunge. Built in the USA, built to last.

$7,900
Porch shower, matte black rain head on the cedar-slatted porch

Porch Shower

Matte black rain head, plumbed into the porch. Hot & cold.

$2,800
Red Light Therapy Panel

Red Light Therapy Panel

Wall-mounted. Suite integration.

Add-on
Sonos Sound System

Sonos Sound System

Home sound system integration.

Add-on

Pick how much we handle.

Sauna Package

For builders, developers, and homeowners with a GC.

  • Factory-built unit, shipped to your property
  • Your local contractor manages site prep, permitting, utilities
  • We coordinate delivery; your team receives and sets the unit
For Pros →

White Glove

For out-of-state clients who want us on the ground on delivery day.

  • We travel to your site and facilitate the delivery
  • Placement, connection check, and final testing with your GC
  • Walkthrough on first heat. Ready to use.
Take the Quiz →

Real installs. Real days.

Cara & Brody Thermal Suite Designer
Jeff Thermal Suite
Matt Gay 212 Designer
Josh Bridges Primitive Retreat
Mitch Delivery day
The Practice A daily ritual

Not sure where to start?

Ninety seconds. Seven questions. A render in your own backyard.

Take the Quiz

Related reading

Keep exploring.

Take the product quiz

Three minutes to find the right sauna and cold plunge for your space.

Browse the lineup

Hand-built saunas and cold-plunge suites across three tiers. From $26k.

The Craft

Engineered plans, sauna-grade materials, and how we build to last.

Owner stories

Real saunas and cold plunges installed in real backyards.

FAQs

Timeline, cost, permits, delivery, warranty. Straight answers.

Request a quote

Pick your model and finishes. Cole follows up within 2 business days.

FAQ

Common questions.

Which model should I choose?

It comes down to space, group size, and whether you want cold plunge in the same envelope. The quiz narrows it in about three minutes.

What is the difference between Essential and Designer?

Compare the footprint, entrance and architectural design within each family. Review model-specific finishes and options with our team before confirming your quote.

What does a build cost?

Models start at $26k and price up from there with finishes and add-ons. Every model page lists base prices and finish options.

Can I add a cold plunge later?

A stand-alone cold plunge is +$7,900 and pairs with any sauna. See add-ons.

Do you deliver outside Utah?

Yes, nationwide. Owner stories shows installs across the country, and Brody's story follows one in depth.