Hand-built saunas and cold-plunge suites, delivered ready to run.
25+ installs and counting — backyards to boutique hotels. Owner stories, straight from the sauna.
A look at what's already out there.
Gary BrekaFeatured
Darlene Carter212 Designer
Daniel Forrest212 Designer · Custom
Red Ledges CommunityCommercial
Todd PetersenCustom Build
Four questions. We match your budget and space to the right sauna and cold plunge.
Three ways in — a recovery suite with cold plunge, the signature hand-built sauna, or the essentials. Every space, one practice.
Prices before tax & delivery · kits show unit price, heater sold separately · custom builds quoted per project
All-in-one recovery suites — sauna and cold plunge in a single build. The complete contrast ritual, delivered ready to run.
Our hand-built sauna line — from the compact Nook to the communal 212, plus fully custom indoor builds and ADA-accessible commercial saunas.
Curated SaunaLife saunas we resell, delivered and installed. $15–20k covers the kit, heater, and setup — the most affordable way into the practice.
Stand-alone Cold Life vertical plunge, chiller + UV/ozone. Complete the loop.
Brushed stainless rain head, hot & cold, 84" head. The rinse between rounds.
Medical-grade wall-mounted panel. Recovery, circadian, skin. Suite integration.
Amp + paintable in-ceiling pair, tuned for the room and for stillness.
Scope model, footprint, electrical and access on one call.
Lock model, finishes, add-ons. $450 refundable reservation.
8–10 weeks in our factory. 7-layer build, fully tested.
Local crane sets the completed unit. Installs in a day.
Walkthrough, heat-up, plunge fill — the ritual begins.
No hidden costs, no surprise change orders.
Same payment schedule on every build, regardless of collection:
We take on a limited number of builds each year. Book a consultation to walk through your space and find out if New Primitive is right for you.
Pick a time and we'll reach out.