Featured · The Beginner’s Field Guide
Your first 30 days with a sauna and cold plunge.
A protocol for the first month. Heat dose, cold dose, frequency, what to track, what to ignore. The plan we give every new owner.
Browse the BlogGuides° · Coming soon
Long-form playbooks for the daily practice.
Sauna protocols, cold exposure, materials, recovery, written by Cole and the team, edited for clarity, updated when we learn more. First guide drops this winter.
Heat, dose, rhythm.
When to sit, how long, and what the research actually says about temperature.
The daily heat ritual.
15 minutes a day, every day, beats 90 minutes once a week. Why dose-frequency matters more than dose-intensity.
Read →
Löyly: steam as practice.
Why Finnish sauna isn’t about temperature, and how to use water on stones to change the room.
Read →
Heater types, decoded.
HUUM, IKI, Harvia, Tylö. What’s the difference, what matters, and how to choose.
Read →Cold, without the bro stuff.
What the science says, what helps, what doesn’t. Cold dose isn’t a personality.
The 11-minute weekly minimum.
The Søberg threshold. Why 11 minutes of cold per week, split across 2–4 sessions, is the dose with documented effect.
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Contrast: heat into cold.
The order matters. How to structure a contrast loop, and why it does more than either alone.
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Setting up your plunge.
Water temp, filtration, depth, drainage. Practical setup for a plunge you’ll actually use.
Read →The wood, the joint, the years.
A field guide to what we build with, and why every choice is a decade-long decision.
Why we char the cladding.
Shou Sugi Ban explained. Fire resistance, dimensional stability, and the way char ages quieter than paint.
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Cedar: the inside layer.
Why Western Red Cedar holds its grain, releases its oils, and never feels institutional.
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Board & batten, indoors.
A heavier interior rhythm. When to choose Primitive Panel over Slatted Cedar, and what changes when you do.
Read →The nervous system, on a Tuesday.
Daily recovery, not destination recovery. What works, what’s noise, what to track.
The morning practice.
10 minutes before the first email. A simple sequence, heat, cold, breath, that resets the day.
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Heat at night, cold in the morning.
How timing shifts the effect. Why evening sauna improves sleep, and morning cold sharpens focus.
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What to track. What to ignore.
HRV, sleep, mood, RHR. The four metrics worth watching, and the dozen that are noise.
Read →New guides, when we publish them.
Slow content. No automation. One short email when a new guide is ready, and a longer one once a quarter from Cole.
Find your match.
Take the product quiz
Three minutes to find the right sauna and cold plunge for your space.
Browse the lineup
Hand-built saunas and cold-plunge suites across three tiers. From $29k.
Materials and finishes
Charred Accoya, ASH, Pine, Slatted Cedar, Primitive Panel.
Owner stories
Real saunas and cold plunges installed in real backyards.
FAQs
Timeline, cost, permits, delivery, warranty. Straight answers.
Reserve a build slot
$450 deposit. A conversation with Cole or Shane within 2 business days.