The New Primitive App° · Coming Soon

Your ritual, in your pocket.

Instructional videos, music playlists, ordering accessories, and control over the sauna, music, and cold plunge, all from your phone.

Coming soon to App Store Coming soon to Google Play

What’s inside

Everything you need, in one place.

Guided sessions and protocols for the heat, the cold, and the contrast between, from our founders and the practitioners we’ve built for.

Mixes built for the round, the cool-down, and the recovery after. Connect your speakers and let it run.

Replenish menthol crystals, oils, hats, robes, and felt, straight from the app, shipped to your door.

Pre-heat the sauna, chill the plunge, queue the music, all from your phone, before you walk out the door.

We’re putting the finishing touches on it. iOS and Android launch together.