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A charred-timber New Primitive sauna set among pines at golden hour

Hand-Built Sauna + Cold Plunge Spaces

Luxury Outdoor Sauna & Cold Plunge Suites.

Crafting zen spaces.

Book a Consultation Explore the Collection
200+ wellness spaces delivered
Bandon DunesLA RamsProfessional AthletesDevelopersHospitality ResortsCreators

Modern Technology. Ancient Practice.

From design to installation, New Primitive creates complete backyard wellness environments tailored to your home, landscape, and routine.

New Primitive owners in the red-lit calm of their sauna
A New Primitive sauna glowing at dusk in a backyard

Heat. Cold. Repeat.

Make sauna and cold plunge part of your daily ritual — a reset in the morning before work, or a way to decompress before sleep. A few steps from your back door, every day.

Choose the space that fits your rhythm.

From compact backyard saunas to full sauna and cold plunge suites, each model is designed around the same purpose: to make the practice easy to return to.

$39k–$65k starting

The Nook, the private one-to-four person sauna

The Nook

The private sauna. Built for the daily practice, solo or with one.

Capacity
2–4 person
Layout
Sauna only
Heater
IKI 9kW
$29kSauna Package
Turnkey +$10k
The Primitive Retreat, sauna and cold plunge on an outdoor deck

The Primitive Retreat

Sauna and cold plunge on an outdoor deck. The full loop, set into the landscape.

Capacity
4–6 person
Layout
Outdoor deck
Power
240V 50A
$48kDeck System
Turnkey +$12k
Thermal Suite Designer, the flagship contrast suite

Thermal Suite

The flagship. Sauna, cold plunge, red light, and sound in one upgraded envelope.

Capacity
4–6 person
Layout
Plunge inside
Power
240V 50A
$59kSauna Package
Turnkey +$10k
See All Models

The complete offering

Recovery, only steps from home.

New Primitive creates private outdoor spaces that bring sauna, cold exposure, and recovery into one complete environment.

Cedar sauna interior
Sauna interior
Cold plunge in the cedar cabin
Cold plunge
Sauna heater in the cedar cabin
The heater
Red light therapy panel inside the sauna
Red light therapy
Build Your Thermal Suite
Thermal Suite Designer overhead layout: sauna room with two-tier benches and stone heater, cold plunge room, and slatted porch

Featured Flagship Model

Thermal Suite Designer.

Two-tier benches Stone heater Cold plunge Slatted porch See the Thermal Suite Designer →

Featured Flagship Model

Thermal Suite Designer.

  • Two-tier benches
  • Stone heater
  • Cold plunge
  • Slatted porch
Build Your Thermal Suite

Real installs. Real days.

Cara & Brody Thermal Suite Designer
Jeff Thermal Suite
Matt Gay 212 Designer
Josh Bridges Games athlete · Primitive Retreat
Mitch Delivery day
The Practice A daily ritual

The practice

Heat changes your state.Cold brings you back.

Modern life keeps us comfortable, stimulated, and constantly switched on. Heat, cold, and stillness create a deliberate change in state, helping you step out of the noise and return more present.

A cedar sauna interior glowing warm around a stone column heater
Heat

Open. Release.

Heat slows the pace, raises the heart rate, and creates space to let go.

A cold plunge with blue-lit water set into a cedar surround
Cold

Focus. Respond.

Cold demands your attention. The breath becomes the anchor and everything else falls away.

A backyard sauna and twin cold plunges on a deck at dusk
Contrast

Reset. Return.

Moving between heat and cold creates a clear transition, from pressure into presence.

"The practice is simple: enter discomfort, control your response, and return with more clarity."

Cole, Founder

Learn the Practice →
In motion

Hand-Built in Utah

Set and setting matters.

A space that lets you breathe, with no external pressure — nothing asking for your attention. The materials matter. The proportions matter. The way the door opens to the yard matters. Every detail is there to make the practice feel natural, grounded, and easy to return to. Daily.

Built different

Designed as a structure. Built as a sauna.

A sauna can look beautiful and still be poorly designed, underbuilt, or made from materials never intended for sustained heat and moisture. New Primitive spaces are built as one complete system.

Engineered sauna floor plan with dimensions, benches, and heater placement

Engineered Plans

Plans built for strength, transport, and years outdoors.

Charred, thermally modified sauna-grade wood

Sauna-grade materials

Thermally modified, chosen for heat, moisture, and weather.

Sauna heater with stone mass in the cedar cabin

Designed for performance

Volume, ventilation, heater, and stone mass, tuned together.

A finished New Primitive sauna in a backyard at dusk

Built to be used

Constructed, inspected, and tested for daily life.

Explore Build Quality →
A cedar sauna interior framed through a window at dusk

Sauna and cold plunge, built as one environment.

Each New Primitive space brings heat, cold, material, light, and quiet into a single daily practice.

Hand-built in Utah and designed for homes, hospitality properties, retreats, and wellness environments nationwide.

Built to feel permanent. Built to be used often. Built to make recovery close enough to become real.

Built in weeks. Used for years.

Phase I, From Browser to Backyard

Ninety seconds, then a render in your own backyard.

  1. 01

    Take the Quiz

    We learn your space, your people, and what the daily practice should look like.

    90 sec
  2. 02

    Share your space

    Send photos and measurements of your yard. We size the right model to your actual site.

    2 min
  3. 03

    We talk

    Cole or Shane reaches out within two business days. No automation, no pressure, just a conversation.

    2 days

Built around your property. Built around your life.

Some clients bring their builder, architect, or GC. Others want one team to help carry the process from selection to placement.

Either way, we help shape the space around how it will actually be used — the morning reset, the evening decompression, the family rhythm, the guest experience, the daily return.

A cedar sauna interior lit low and warm

Sauna Package

For clients with a builder or project team already in place.

  • Factory-built unit, shipped to your property
  • Your local contractor manages site prep, permitting, utilities
  • We coordinate delivery + on-site placement
For Pros →
A complete New Primitive install, sauna and twin cold plunges on a finished deck

Turnkey Installation

For clients who want one accountable team to guide the process.

  • Feasibility · site planning · permitting · structural · foundation
  • We coordinate your local GC and inspections
  • One handoff. Ready to use.
Take the Quiz →
Thermal Suite Essential at golden hour
“I built the first one for myself.”

Growing up in Utah, the mountains were the recovery. The fire was the recovery. Then I moved into a life that didn’t have either, and watched what it did to me.

The first sauna I built was in my own backyard. The second was for a friend. By the fifth, I realized I wasn’t building saunas. I was building the way back to something we’d lost.

Cole, Founder, New Primitive Read the full thesis →

The Show, Episode 12

The Show · Episode 12

Why your nervous system is asking for heat.

38 min · Founder-led.

Watch / Listen Subscribe

Step inside before you build.

Visit the New Primitive showroom in Centerville, Utah. Feel the materials. Sit with the space. Talk through your property, your rhythm, and the kind of daily practice you want to create.

1216 Legacy Crossing Blvd
Centerville, UT 84014
Plan Your Visit

Come back to yourself.

The noise will keep moving. The work will keep asking. The roles will keep shifting. But you can build a place that brings you back.

A space for heat, cold, quiet, and return. A daily practice, built where life happens.

Book a Consultation See the Models

New Primitive. Built for the life you’re carrying.

For homes, hosts, and high-touch properties, talk to our team →

Find your match.

Take the product quiz

Three minutes to find the right sauna and cold plunge for your space.

Browse the lineup

Hand-built saunas and cold-plunge suites across three tiers. From $27k.

Build Quality

Engineered plans, sauna-grade materials, and how we build to last.

Owner stories

Real saunas and cold plunges installed in real backyards.

FAQs

Timeline, cost, permits, delivery, warranty. Straight answers.

Request a quote

Pick your model and finishes. Cole or Shane follow up within 2 business days.