Cara & Brody
Thermal Suite Designer
Hand-Built Sauna + Cold Plunge Spaces
Luxury Outdoor Sauna & Cold Plunge Suites.
Crafting zen spaces.
Modern Technology. Ancient Practice.
From design to installation, New Primitive creates complete backyard wellness environments tailored to your home, landscape, and routine.
Heat. Cold. Repeat.
Make sauna and cold plunge part of your daily ritual — a reset in the morning before work, or a way to decompress before sleep. A few steps from your back door, every day.
The collection
Choose your ritual.
Sauna only, outdoor contrast, or a fully integrated recovery suite.
Find your fit
Featured Flagship Model
Thermal Suite Designer.
Featured Flagship Model
Thermal Suite Designer.
- Two-tier benches
- Stone heater
- Cold plunge
- Slatted porch
Real installs. Real days.
Jeff
Thermal Suite
Matt Gay
212 Designer
Josh Bridges
Games athlete · Primitive Retreat
Mitch
Delivery day
The Practice
A daily ritual
The practice
Heat changes your state. Cold brings you back.
Modern life keeps us comfortable, stimulated, and constantly switched on. Heat, cold, and stillness create a deliberate change in state, helping you step out of the noise and return more present.
01
Your RitualCreate a morning and night time ritual. Jump in the heat.
02
SaunaStep into a sauna sanctuary as your morning rhythm, or decompress from the day.
03
Cold PlungeEmbrace the chill, awakening your senses and sharpening your focus. Plunge in, reset instantly, and rise stronger — clear, energized, and ready to move through anything.
“The practice is simple: enter discomfort, control your response, and return with more clarity.”Cole, Founder
Built different
Designed as a structure. Built as a sauna.
A sauna can look beautiful and still be poorly designed, underbuilt, or made from materials never intended for sustained heat and moisture. New Primitive spaces are built as one complete system.
Engineered Plans
Plans built for strength, transport, and years outdoors.
Sauna-grade materials
Thermally modified, chosen for heat, moisture, and weather.
Designed for performance
Volume, ventilation, heater, and stone mass, tuned together.
Built to be used
Constructed, inspected, and tested for daily life.
Sauna and cold plunge, built as one environment.
Built in weeks. Used for years.
Built around your property. Built around your life.
Some clients bring their builder, architect, or GC. Others want one team to help carry the process from selection to placement.
Either way, we help shape the space around how it will actually be used — the morning reset, the evening decompression, the family rhythm, the guest experience, the daily return.
Sauna Package
For clients with a builder or project team already in place.
- Factory-built unit, shipped to your property
- Your local contractor manages site prep, permitting, utilities
- We coordinate delivery; your team receives and sets the unit
White Glove Delivery
For out-of-state clients who want us on the ground on delivery day.
- We travel to your site and facilitate the delivery
- Placement, connection check, and final testing with your GC
- Walkthrough on first heat. Ready to use.
From the founder
I started New Primitive to build places that bring people back.
Modern life keeps us moving. Heat, cold, and quiet create a pause. You breathe differently. You talk differently. You remember what it feels like to be fully where you are.
I want that pause to live at home, not somewhere you visit once a year. A few steps from your door. A place you can return to every day, alone or with the people you love.
“This is not about escaping your life. It is about returning to it more present.”Why we build
Step inside before you build.
Visit the New Primitive showroom in Centerville, Utah. Feel the materials. Sit with the space. Talk through your property, your rhythm, and the kind of daily practice you want to create.
Centerville, UT 84014
Featured build · Colorado retreat
Built for Gary Brecka.
A Thermal Suite Designer built for Gary Brecka's daily heat and cold practice at his Colorado retreat.
See the build →FAQ
Common questions.
What does a New Primitive sauna cost?
Models start at $26k and price up from there with finishes and add-ons. Every model page totals your configuration as you choose it.
Which model is right for me?
It comes down to space, group size, and whether you want cold plunge in the same envelope. The quiz narrows it in about three minutes.
Do you deliver outside Utah?
Yes. We build in Utah and deliver nationwide. Owner stories shows installs across the country.
What do I need to prepare on site?
A level pad and power. We survey the site before the build, and site prep can run in parallel. The process walks through each step.
How do I get started?
Request a quote or call +1 385-526-2385. Cole or Shane follow up within two business days.
What is included in the price?
Engineered and stamped plans, sauna-grade thermally modified materials, the heater and interior, and delivery and set. Finishes and add-ons price separately, and the model pages total your configuration as you pick it.
Do I need a permit or a foundation?
A level pad is all the groundwork most builds need. Plans ship permitting-ready and stamped by licensed professionals, so your local process has the documents it asks for. See how we build.
Can I use it through the winter?
Yes. These are engineered for snow loads and decades of freeze and thaw, not for a mild season. Thermally modified wood holds its shape through the heat cycles that warp ordinary lumber.
Come back to yourself.
The noise will keep moving. The work will keep asking. The roles will keep shifting. But you can build a place that brings you back.
A space for heat, cold, quiet, and return. A daily practice, built where life happens.
New Primitive. Built for the life you’re carrying.
For homes, hosts, and high-touch properties, talk to our team →Keep exploring.
Take the product quiz
Three minutes to find the right sauna and cold plunge for your space.
Browse the lineup
Hand-built saunas and cold-plunge suites across three tiers. From $26k.
The Craft
Engineered plans, sauna-grade materials, and how we build to last.
Owner stories
Real saunas and cold plunges installed in real backyards.
FAQs
Timeline, cost, permits, delivery, warranty. Straight answers.
Request a quote
Pick your model and finishes. Cole or Shane follow up within 2 business days.