Introduction

New Primitive, a J Fisher Company, is committed to protecting your privacy. This policy covers the information we collect when you visit this site, ask us about a sauna or cold plunge, or talk with us by phone, email, text or the chat window on this site.

Information we collect

What you give us. When you request a quote, book a consultation or write to us, we collect your first and last name, email address, phone number, the address of the site you are considering, your company if you give one, the message you write, and the configuration and estimate you built on this site.

What we collect automatically. When you browse, we collect the pages you visit, the page that sent you here, your browser and device type, and an approximate location from your IP address.

How we use it

We use what you give us to answer your question, prepare a quote or a design, schedule a consultation, and keep in touch about the project you asked about. We use what we collect automatically to see which pages are useful, to fix what is not working, and to measure which advertising brings people here.

Who we share it with

We do not sell your personal information, and we do not share it with third parties for their own marketing.

We do share it with the services that run this site and our enquiries, and only so they can do that work:

LeadConnector holds our forms, chat window and booking calendar, and stores the enquiries you send.
Google provides the analytics and advertising measurement described below.
Vercel hosts this site and provides page analytics.
Vimeo serves the videos, with its do not track setting switched on.

We may also disclose information where the law requires it, or to protect our rights, our customers or the public from harm or fraud.

Cookies, analytics and advertising

This site uses Google Analytics to understand how pages are used, Google Ads to measure which advertising leads to an enquiry, and Vercel Analytics for page counts. These set cookies or similar identifiers in your browser.

You can clear or block cookies in your browser settings. You can opt out of Google Analytics with the Google Analytics opt-out add-on, and change what Google uses for advertising in My Ad Center.

Text messages

If you give us your number and agree to hear from us by text, we use it to answer your question and arrange your consultation. Message and data rates may apply, and you can stop at any time by replying STOP. Your consent to receive text messages, and the number you gave, are never shared with third parties for their marketing or promotional use.

Data security

We take reasonable measures to protect the information you give us. No website or service is perfectly secure, so we cannot guarantee it, but we work with established providers and limit who can see your enquiry to the people handling it.

Your choices

You can ask us for a copy of the information we hold about you, ask us to correct it, or ask us to delete it. You can unsubscribe from email at the bottom of any message we send, and stop text messages by replying STOP. To make any of these requests, call or write to us using the details below.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed, and the current version always lives at this address.

Contact us

Call +1 385-526-2385 or use the contact page, and tell us your request concerns privacy so it reaches the right person.