How we work°

Our process. From design to completion.

Every New Primitive sauna follows the same considered route, from the first click to the moment you turn it on. No surprises, no scope creep, just a clear sequence and a payment schedule you can see from the start.

A closer look

Every step, considered.

Step 01°

Design Consultation

Sit down with our design team. We design a sauna oriented to your space, including how it sits on the site, where the light falls, and how you’ll move through it.

Step 02°

Build Order

Design your build with us: model, dimensions, timber, glazing and heater, and place your reservation. We walk you through every decision on a discovery call.

Step 03°

Site Survey & Take-off

We survey your site and produce the order take-off, the precise document that drives fabrication and guarantees a clean fit when we arrive.

Step 04°

Hand-Crafted Setup

Your sauna is crafted by hand in our workshop. Site preparation runs in parallel, so your foundation is ready the day we deliver.

Site prep in parallel

Step 05°

Delivery

We deliver and install on-site, turn-key or assisted if your team is handling install. Fire up the heater. Your New Primitive sauna is ready to enjoy that day.

Payment schedule

Three milestones. Nothing hidden.

You always know what is due and when. Payments track the build: a small deposit to reserve, the balance of the product as it is made, and the remainder with delivery and install.

Milestone 01

$450

Micro-deposit submitted at order to reserve your build slot.

At order · Step 02

Milestone 02

80%of product price

Due as your sauna enters the build in our workshop.

Before build · Step 04

Milestone 03

20%+ 100% install & delivery

Final balance due upon completion, with full install and delivery.

On completion · Step 05

Site preparation runs alongside the build, so your foundation is ready the day we deliver.

Paths to ownership

Cash, equity, or monthly.

There is no single right way to bring a sauna home. Some clients purchase outright, some fold it into a larger home project, and some prefer a monthly payment. We will help you find the path that fits.

Direct purchase

The simplest path. Purchase directly, lock in your build slot, and move straight into design. You own a hand-built structure engineered to last for decades.

Ideal for clients who are ready now and want their space in use as soon as possible.

Best for:

  • Cash purchases
  • Second homes and investment properties
  • Clients who want the simplest experience

Home equity

A sauna is a home improvement, and many clients fund it that way. We can connect you with professionals who specialize in home equity lending, so you can weigh a HELOC or similar option alongside your own financial advisor.

A concierge introduction, not a sales pitch. You decide with the people you trust.

Best for:

  • Backyard transformations
  • Larger outdoor and landscape projects
  • Clients leveraging existing home equity

Financing

Prefer a monthly payment? We work with financing partners experienced in luxury home and wellness projects and can introduce you during your consultation.

Available options vary with project scope and credit qualifications. We will walk you through what applies to your build.

Best for:

  • Monthly payment options
  • Residential projects
  • Clients who want purchasing flexibility

Not sure which path fits? Every project is different. Talk it through with founder Cole and leave with a clear plan.

Book a consultation

Start building. We’ll handle the path from order to on.

For builders & developers, partner with us →

FAQ

Common questions.

How long does a build take?

It depends on the model and the season. We give you a real date at the build-order stage rather than a guess up front.

Do I need a permit?

It varies by municipality. Our plans are engineered and stamped, which is what most permit offices ask for. See the FAQs.

What do I need to prepare on site?

A level pad and power. We survey the site before the build so there are no surprises on delivery day.

Do you install it, or do I?

Either. We deliver and set turn-key, or hand off to your team if you would rather. Ask us which fits your site.

What happens after I reserve?

Cole or Shane follow up within two business days to confirm the design, the finishes, and the schedule.