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New Primitive started as my personal path back to connection. A few years ago, I was caught in anxiety, unhealthy patterns, and the noise of a world that felt out of control. I turned to simple, primal practices—running in the mountains, plunging into cold water, and sitting in the heat  of the sauna.

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These rituals gave me grounding and space to heal. Over time, what began as survival evolved into my mission—to build spaces of reconnection. What means the most to me with this project is knowing these same practices—and the spaces we create—can serve others as tools throughout their own wellness journey.

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Everyone’s wellness journey is different, and what means the most to me with this project is knowing we can provide the tools and spaces for you to turn down the volume and reconnect.