Included In the base price
- Knotty Cedar interior
- Cement fibre exterior · custom paint match
- Knotty Cedar floor + decking
- Trex decking

Sauna · Designer · Architectural
The 4–6 person communal sauna with a clean architectural face. Sauna-only. Hand-built in Utah.




Specifications
Make it yours
Start with one clear finish level, then adjust individual materials only if you need to.
Browse the Full Material LibraryGallery
Every shot below is the standard finish package.
The build, the install, and the daily practice, photographed across New Primitive owners.





















Investment
Finishes and add-ons are chosen with our team during design. Browse the material library →
Your side is simple: a level pad, a dedicated 240V circuit, and clear crane access. We confirm all three during design. Then it is pad, crane, set, and the build is running the same day it arrives.




Make it yours
Paths to ownership
There is no single right way to bring a sauna home. Some clients purchase outright, some fold it into a larger home project, and some prefer a monthly payment. We will help you find the path that fits.
The simplest path. Purchase directly, lock in your build slot, and move straight into design. You own a hand-built structure engineered to last for decades.
Ideal for clients who are ready now and want their space in use as soon as possible.
Best for:
A sauna is a home improvement, and many clients fund it that way. We can connect you with professionals who specialize in home equity lending, so you can weigh a HELOC or similar option alongside your own financial advisor.
A concierge introduction, not a sales pitch. You decide with the people you trust.
Best for:
Prefer a monthly payment? We work with financing partners experienced in luxury home and wellness projects and can introduce you during your consultation.
Available options vary with project scope and credit qualifications. We will walk you through what applies to your build.
Best for:
Not sure which path fits? Every project is different. Talk it through with founder Cole and leave with a clear plan.
Book a consultationFAQ
The Designer is the architectural variant, flush detailing, full-height glazing, premium envelope. Standard 212 is the same heater and capacity in a more straightforward envelope at lower price.
Add the Cold Plunge add-on when we spec your build (+$7,900). It’s a standalone Partnered with Cold Life Vertical placed adjacent to the sauna on its own 120V circuit, no envelope penetration.
240V · 50A for the sauna heater. If you add the cold plunge, a separate 120V · 15A circuit for the chiller.
Level pad, concrete, stone, or compacted gravel with helical piers. ~101 sq ft.
All-season in the lower 48. The charred Accoya envelope and IKI Pillar heater handle desert sun and snow load.
Cole or Shane reaches out within 2 business days, no automation. The $450 is refundable for 14 days.
$450 today. A real conversation within 2 business days.