Story
Meant to be. Kenny Cox in Heber, Utah.
A cold plunge guy who almost went with someone else, and the corner of his property that was already set up for a sauna.
Kenny Cox is a cold plunge guy.
He has been plunging for years, and the way he sees it, a sauna goes with the cold. Plenty of his friends own one. What finally pushed him was a close friend who had a New Primitive sauna installed at his new home. “I was just convinced I wanted to be in the market,” Kenny told us.
We sat down with him in Heber, Utah, on the day we delivered his sauna. It was sitting right behind us.
The one that almost got away
Cole was his first phone call. But Kenny kept looking. He filled out questionnaires online, took calls from other builders, and in the end he chose a competitor.
“I don’t think that you ever really knew this,” he said, “but I decided that I was going a different direction.”
Then Cole called back.
“More so than just being good with follow-up and good with communication, you just showed a lot of confidence in your product. He promised me that I’d have a good experience, that I would enjoy the outcome.”Kenny
Kenny works in sales, so he noticed. “I really appreciated that he stayed on it, that he showed the confidence that I needed as a consumer to buy it.”
“And now that the product’s here, and I’m seeing it with my own eyes, I couldn’t be more excited and happier that I decided to go with New Primitive.”
A spot that was waiting
A sauna was never part of the plan when the Coxes built their home. But the corner where it now sits already had his cold plunge on one side, a hot tub on the other and a fire pit in the middle.
“Maybe it’s just kind of meant to be,” he said. “This part of our property is just our zen space.”
They live on six acres, with chickens, horses and trees. From the sauna he can look out at Mount Timpanogos, across the horse pasture or into the trees.
“Having a sauna in this location, with our ability to look out at Mount Timpanogos or see into the horse pasture or look into the trees, it just makes perfect sense.”Kenny
Watch the conversation
Hear it from Kenny, on delivery day.
Thanks to Kenny for having us out. If you have a corner of your own that is waiting for a sauna, the Quiz is four questions, or request a quote. We reach out within 2 business days.
FAQ
Common questions.
Where is Kenny’s sauna?
On his property in Heber, Utah, beside his cold plunge, hot tub and fire pit, looking out toward Mount Timpanogos.
Can I pair a sauna with the cold plunge I already have?
Yes. Kenny set his sauna right next to his existing plunge. We plan placement with you on the site survey. See contrast therapy for how the two work together.
How long until it is usable?
We confirm a real date at build order rather than guessing up front. The process walks through it.
Are there more owner stories?
Yes, owner stories has installs across the country, and the blog has more conversations like this one.
How do I get a quote?
Request one. We reply within two business days.
Keep exploring.
Take the product quiz
Four questions to find the right sauna and cold plunge for your space.
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Hand-built saunas and cold-plunge suites across three tiers. From $26k.
The Craft
Engineered plans, sauna-grade materials, and how we build to last.
Owner stories
Real saunas and cold plunges installed in real backyards.
FAQs
Timeline, cost, permits, delivery, warranty. Straight answers.
Request a quote
Pick your model and finishes. We follow up within 2 business days.



