More than a sauna.
A ritual to return to yourself.
Hand-built saunas and cold-plunge suites, delivered ready to run.
Why heat
and cold.
Real installs.
Real days.
25+ installs and counting — backyards to boutique hotels. Owner stories, straight from the sauna.
See the builds.
A look at what's already out there.
Gary BrekaFeatured
Darlene Carter212 Designer
Daniel Forrest212 Designer · Custom
Red Ledges CommunityCommercial
Todd PetersenCustom Build
Let's find the right one
for you.
Four questions. We match your budget and space to the right sauna and cold plunge.
Explore the collections.
Three ways in — a recovery suite with cold plunge, the signature hand-built sauna, or the essentials. Every space, one practice.
Prices before tax & delivery · kits show unit price, heater sold separately · custom builds quoted per project
Sauna and cold plunge,
in one.
All-in-one recovery suites — sauna and cold plunge in a single build. The complete contrast ritual, delivered ready to run.
The Signature Collection.
Our hand-built sauna line — from the compact Nook to the communal 212, plus fully custom indoor builds and ADA-accessible commercial saunas.
The Essentials,
ready to build.
Curated SaunaLife saunas we resell, delivered and installed. $15–20k covers the kit, heater, and setup — the most affordable way into the practice.
Make it yours.
Cold Plunge
Stand-alone Cold Life vertical plunge, chiller + UV/ozone. Complete the loop.
Porch Shower
Brushed stainless rain head, hot & cold, 84" head. The rinse between rounds.
Red Light Therapy
Medical-grade wall-mounted panel. Recovery, circadian, skin. Suite integration.
Sonos Sound
Amp + paintable in-ceiling pair, tuned for the room and for stillness.
Hand-built in Utah.
About 12 weeks.
Design & site survey
Scope model, footprint, electrical and access on one call.
Configure & contract
Lock model, finishes, add-ons. $450 refundable reservation.
Hand-build in SLC
8–10 weeks in our factory. 7-layer build, fully tested.
Crane-set delivery
Local crane sets the completed unit. Installs in a day.
First session
Walkthrough, heat-up, plunge fill — the ritual begins.
Transparent pricing.
No hidden costs, no surprise change orders.
Same payment schedule on every build, regardless of collection:
See if it's the right fit.
We take on a limited number of builds each year. Book a consultation to walk through your space and find out if New Primitive is right for you.