A New Primitive sauna integrated into a high-end residential build

For Builders · Developers · Architects · Hospitality

Build it in.
Specify it once.

A modular contrast-therapy line, hand-built in Utah, designed to integrate cleanly into high-end residential and commercial builds. One spec, one partnership, one accountable team.

Start a Partnership Request Spec Kit

Build cycle: 8–10 wk
Electrical: 240V 50A
Footprint: Modular
Made in: Utah, USA

§ 02 The Case For Pros · 2026

High-end builds increasingly include the contrast loop.
We make it specifiable.

Sauna and cold are no longer an upgrade, they’re table stakes in the $2M+ home and the boutique hospitality stack. We build the kit. You spec it once and stop sourcing.

A New Primitive sauna sited on a Red Ledges residence — Red Ledges, Utah. Specified into the architectural drawings, delivered to spot, ready for the owner walkthrough.

What you get.

A partnership built around the way you actually deliver projects, not the way a consumer e-commerce site wants to sell to you.

Spec-grade documentation

Full architectural drawings, electrical specs, foundation requirements, delivery clearances. CAD on request.

Sauna Package pricing

Factory-built unit shipped to spot. Your GC handles site. Volume terms for multi-unit projects.

Production calendar visibility

Reserve build slots against your construction schedule. We deliver to your window, not the other way around.

Named partnership contacts

Direct line to Cole or Shane. Not a sales rep, not a ticketing system. Real humans for the life of the project.

Client-facing assets

Renderings, marketing copy, and brand assets your sales team can use with end buyers.

Spaces for client visits

Bring your client to a Space. Let them sit in it before they spec it.

A New Primitive contrast suite delivered to a residential build

Delivered to spot

Hand-built in Utah. On your construction calendar.

Factory-built means predictable. We commit to a delivery window when the slot is reserved and hit it. Your GC plans against a known production calendar instead of trades that go late.

Build cycle: 8–10 weeks
Slot reserved at: $450 deposit
Delivery: To-spot · crane-set if needed
Site presence: Hours, not weeks

Architectural detail on a New Primitive sauna integrated into a high-end build

Spec-grade documentation

Drawings your GC can build to.

Architectural drawings, electrical and foundation specs, delivery-clearance requirements, materials lists, sample SOW language. PDF and DWG on the same set. CAD on request.

Formats: PDF · DWG · CAD
Electrical: 240V · 50A standardized
Foundation: Level pad · clearance spec’d
Co-brand: Renderings + copy provided