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Product Collection

Thermal Suite

Intentionally designed to bring heat, cold, and recovery into one seamless environment.

Sauna + Plunge

212° Sauna

A spacious sauna designed for connection, comfort, and collective restoration.

4-6 PER | Sauna

Nook° Sauna

A compact sauna designed for efficient, authentic heat without a large footprint.

2-4 PER | Sauna

Cold Plunge

Our Cold Plunge is designed as a simple, powerful tool for regulation and recovery.

Self-Regulated

Custom Indoor

Our Custom Indoor Saunas are purpose-built for spaces where precision matters. Designed to integrate seamlessly into your home, each sauna is tailored to your dimensions, materials, and architectural intent

Sauna + Plunge

Make it your own

From the wood grain that is sublime to the add-ons that live up to your lifestyle. Add a bedroom or a fireplace to make the wild feel like home.

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Exterior Materials

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Charred Black
Yaki Sugi

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Custom Paint

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Naturally toned Pine

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ASH

Walls

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Hemlock

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Western Red Cedar 

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Slatted Clear Cedar (Grade A)

Ceiling

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Naturally toned pine

Flooring

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Wide-plank engineered Pine or ash

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Wide-plank engineered Pine or ash

Pricing

Sauna Package

We build your sauna off-site and deliver it to your property. Your local general contractor handles site preparation, permitting if required, and any utility connections prior to installation.

Turnkey Package

New Primitive oversees feasibility, site planning, permitting, structural engineering, foundation design, inspections, and delivery. We coordinate local GC partners to perform site work and installation, ensuring a smooth, well-managed build.

NOOK°

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$25,000

$35,000

212°

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$35,000

$45,000

Thermal Suite

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$55,000

$65,000

Ships to U.S. and Canada excluding Alaska and Hawaii

You pick the Sauna.
We do the rest.

We manage all logistics end-to-end: from delivery to getting your sauna hooked up and running.

Complete Sauna: finishes & fixtures

Including windows, doors, lighting, electrical,  and mechanical components

Delivery and installation

Transportation logistics, crane services, utility connections, final inspections, and handover walkthrough. We help manage a local General Contractor to perform site work and installation.

Placement and site planning

Includes site planning, access and utility analysis. We prepare all documentation to meet your local zoning laws and help you receive the right approvals to derisk the project

Dedicated project manager

Personalized support throughout your project, from initial consultation to post-installation follow-up. Your single point of contact ensures seamless communication. Plus, we are there for the big install day!

Site work

Complete site work management - New Primitive helps manage a local General Contractor on your behalf to perform site work and installation.

Contractor's scope: site preparation, foundation work, earthwork, equipment mobilization, utility connections, site work related components, final inspection.

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Our Process

Following steps happen in parallel

4. Building Phase

8-10 weeks

1. Design Consultation

2. Placement + Site Survey

2-3 weeks

5. Site prep

1 day (+ any site work)

7. Enjoy Your Sauna!

2 minutes

3. Sign the contract

6. Delivery + Installation

1 day (+ any site work)

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